How to use space to attract customers into the store, improve their shopping experience and encourage them to return is a major challenge that every brand store will encounter when opening a store! Store design is not justDecoration, and it is also the first impression of the brand image. After all, what details should we pay attention to in store design? How to plan the decoration of small stores and restaurants? This article will analyze the two core focuses of store decoration, share 4 practical design tips, and also deeply analyze the store decoration costs, so that you can easily grasp the various details of store decoration!
Two key designs for store decoration
Store decoration is not only a visual presentation, but also a perfect combination of brand value and consumer experience. How to make the store stand out in the fiercely competitive market and guide them into the store is a topic that every store owner must think deeply about when planning. The following are two key points that cannot be ignored when designing a store.
Store decoration focus 1: sign design
Shop signIt is the key indicator of the store. It can attract consumers' attention and convey the brand image and spirit. It is also the primary factor in attracting consumers to enter the store. An ideal sign design must be able to clearly convey brand information and attract consumers’ attention. Key considerations include whether the font size is clear enough, whether the information content is concise and powerful, and whether the color is attractive.
If the store is located next to a busy road, it is recommended to use larger horizontal or vertical signs; for stores located in small streets and alleys, you can choose side signs or small round signs to highlight the texture and increase recognition.
Store decoration focus 2: appearance design
The store's exterior design is also one of the key points. In addition to affecting consumers' willingness to enter the store, the overall design must also echo the brand image and show a unique style through window design and store color matching. Here are 4 key points for store exterior design:
- Entrance planning:There will be different considerations depending on the nature of the customer base. If you want to attract a large number of people into the store, you must set up obvious and open entrances and exits to avoid being too hidden so that customers will have psychological doubts and stay away; on the contrary, if you focus on the reservation system or serve specific consumers, you can keep the entrance confidential and prevent customers without reservations from entering the store at will.
- Door and window design:Glass door design is the door and window material used in most stores. It can increase natural lighting in the store, display goods and store furnishings, and increase consumers' impression of the store. However, glass requires frequent maintenance and cleaning. If it is not properly maintained and cleaned, the glass full of stains and fingerprints will instead reduce consumers' impression of the brand. Therefore, it is recommended to limit the area of glass used. For example, you can only use glass on doors or windows. If you really want to use large areas of glass, you can stick a brand image on the glass. This can not only reduce the sense of dirtiness, but also increase the advertising effect, leaving an impression on passers-by.
- Color matching:The color of the store appearance is also one of the core factors that determine the store and brand image. It is recommended to refer to the brand CI designated color for extension. If the brand does not have a CI design standard, you can choose attribute colors based on the brand industry. It is recommended to avoid more than three main colors to ensure that the store is visually concise and focused to avoid confusion and loss of focus.
- Clear marking:If the store is located in a relatively hidden and inconspicuous place, it is recommended to add guide signs or light boxes to help customers easily find the entrance. Similarly, the sign design must also be consistent with the overall design style to increase brand professionalism.
What are the in-store and store design techniques?
In addition to visual aesthetic design, store function planning is also very important. How to showcase brand value in the limited space of the store and enhance customers’ shopping experience is a test of the sophistication and ingenuity of store design. The following are four key points:
Tip 1: Traffic flow planning
Traffic flow planning is one of the core elements of store design. The most taboo thing is that the store is overcrowded and employees are in disarray due to unclear traffic flow, which will affect customers' shopping experience and reduce their willingness to return. Therefore, it is very important to design smooth traffic flow, avoid overly crowded traffic flow and areas where customers stop due to interference, ensure smooth walking paths, and allow customers to have a comfortable experience from entering the store, shopping to checkout. At the same time, clearly marked instructions can help customers quickly find the products they need and improve their satisfaction.
Tip 2: Lighting Design
In addition to store color, lighting design also helps create store atmosphere and enhance the overall customer experience. For examplespotlight, which can highlight the main products, attract attention and strengthen the core characteristics of the brand. In addition, the choice of color temperature is also very important. Warm lighting can create a relaxing atmosphere, while cool tones are suitable for a more modern brand image.
Tip 3: Bar work area design
The bar work area is not only the employee's working area, but also an important front-line area that comes into contact with consumers. The most important thing is efficiency and practicality. When designing, the corresponding hardware equipment placement (such as sockets, POS) and suitable storage space. In addition, the bar work area should reserve enough space for consumers to queue up for checkout to avoid congestion that affects the customer's consumption experience.
Tip 4: Pay attention to interior decoration regulations
The last and most important point is that relevant laws and regulations must be observed, such as fire regulations, hygiene standards, and decoration material requirements. For example: set up emergency exits, prepare fire-fighting equipment, and ensure that the space meets safety requirements. Before designing, it is recommended to conduct in-depth research on relevant regulations and cooperate with professional designers to create a safe and legal commercial space and enhance the brand's professional image.
What are the store decoration costs?
The decoration costs will vary depending on the store area, design requirements and style selection, and are mainly divided into the following items:
Demolition engineering costs | Common demolition projects include pre-demolition protective measures, demolition and cleaning and transportation of waste costs. Common demolition projects include ceilings, walls, floors and partitions. The total cost will be adjusted according to the area, demolition difficulty, etc. |
Design and decoration fee | The designer will carry out space design, layout planning and style design according to the needs of the store owner, including floor plan design, 3D simulation, and selection of system cabinets, paint and floor materials. The design fee accounts for about 10% to 20% of the total decoration cost. |
Material and soft furnishing fee | The cost will vary depending on the material and type of the selected wall, floor, ceiling material selection,Soft decorationSuch as the purchase of decorative items such as lamps, display cabinets, plants, tables and chairs, and other furniture. Different materials will affect the overall budget. |
Construction cost | In addition to the initial demolition work, there will also be construction projects including mud painting, wall renovation, floor installation, water and electricity engineering, etc. The labor costs of these will vary depending on the difficulty of the construction and the length of the construction period. |
Other expenses | Such as permit application, insurance, supervision, cleaning fees, etc., are all additional costs that need to be considered when decorating. |
Generally speaking, the cost of store decoration can range from NT$50,000 to NT$150,000 per ping, but the specific cost still depends on the scale and the design and materials chosen.
What are the key points to pay attention to when decorating a small store?
How to maximize the visual effect and display the brand image in a limited space is a big challenge for every small store decoration. The following will introduce two key points of small store decoration.
Traffic flow design and display design
Not only the general store decorationTraffic flowDesign, small stores will pay more attention to the traffic flow design. It becomes very important to design a reasonable traffic flow to increase the time customers browse products and stay. For example, the entrance design should ensure smooth and spacious access, and design a circular route from the entrance to the checkout to guide customers to browse all the products in the store.
Selection and application of multifunctional furniture
Since small stores are subject to space constraints, it is recommended to use multi-layer cabinets or other multifunctional furniture that focuses on storage. Not only can this increase storage space, but it can also design a layered merchandise display. For example, the main merchandise can be placed within the customer's field of vision to increase exposure, and the design theme can be used to display merchandise in combination, effectively improving space utilization efficiency.
Key points of restaurant decoration design
To create a restaurant that attracts customers, decoration design is also one of the key factors. How to create a unique and unforgettable dining atmosphere through design and planning is a topic that every restaurant brand operator needs to think deeply about. The following will introduce 4 key points of restaurant decoration design.
Key point 1: Restaurant brand visual presentation
To present the restaurant’s brand image and brand tone, store decoration is definitely the first choice. For example, the design of a storefront sign should be combined with the brand logo and be simple and powerful so that customers can quickly identify it. Internal design is also very important, such as adding brand CI or LOGO, and selecting materials and colors in the store.
Point 2: Store movement planning
The quality of restaurant traffic flow planning will affect customers' dining experience. Therefore, it is necessary to ensure a clear and smooth traffic flow design and sufficient dining space so that customers can easily find a seat after entering the door, pick up the food smoothly after ordering, and finally check out without overlapping with other customers who have placed orders. Based on these plans, we will maximize the use of space and improve the utilization rate of tables.
Point 3: Lighting and color application
lightilluminationDesign is the key to influencing customers' dining atmosphere and consumption experience. It is recommended to use soft-toned lighting and multi-layered light and shadow effects to create a comfortable and textured atmosphere. Functional accent lighting is also provided, providing sufficient light for customers to clearly read the menu and appreciate the meal.
For example, a case that B-STUDIO has assisted: Star Place (Music, Wine, 101 Night View), during the day, a large area of lighting is used to create a transparent dining area light source. At night, in addition to the night view that comes into view, the lighting atmosphere can also be adjusted to create a blue romantic atmosphere.
Point 4: Selection tips for dining tables and chairs
The selection of dining tables and chairs not only affects the dining comfort, but also shapes the visual effects and atmosphere of the store. It is recommended to choose styles that are comfortable to sit on and made of sturdy and durable materials, and make sure that the style of the dining table and chairs is consistent with the overall design of the restaurant. In addition, choosing materials that are easy to clean not only saves time, but also maintains hygiene and extends its service life.
Inventory of store decoration styles
Modern humanistic minimalist style decoration – Store case: Jiayu Suit Carnival
Modern humanistic minimalist decoration emphasizes the "people-oriented" spirit, pays attention to the essence and practicality of space, and is tailored according to the needs of users to demonstrate the humanistic spirit. The design style mostly uses natural materials and simple texture, matched with soft and calm colors such as earth tones and white, and combined with the textures of natural materials such as wood and stone, to create a quiet and warm spatial atmosphere.
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Modern industrial style decoration – Store case: Kingstone_Dali Store
In the past, industrial-style decoration used low-saturation and stable tones such as gray, black and white, matched with exposed red brick walls, concrete walls and exposed pipes, combined with metal and dark brown wood elements, to create a strong personality atmosphere for the space. Today's industrial style will add plants or light-colored wood elements to make the space softer and more lively, avoiding being too heavy.
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Urban natural style decoration – Store case: Taiyuan + Xiaoshaoyuan
The urban natural style is based on soft earth tones, combined with natural materials such as wood and stone to create a warm and comfortable atmosphere. At the same time, large glass windows will be used to bring in natural light to make the space bright and transparent, and indoor plants will be used to enhance the natural vitality of the space.
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Modern Nordic minimalist style decoration – Store case: Hakenpu_Yitong store
The modern Nordic minimalist style uses black, white and gray as the basic colors, and is matched with contrasting colors to show a simple and neat sense of fashion. In terms of material selection, modern materials such as metal and glass are mostly used, combined with simple lines and geometric patterns to outline a low-key and modern space atmosphere.
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Office decoration recommendation—B-STUDIO
B-Studio adopts "people-oriented" architectural interior design. Its service scope covers: office design, factory interior design, factory office design, self-construction, etc. It has won many international awards and only creates new and innovative products for customers. Life concept and high-standard dream space! If you have any needs or questions, you can come hereConsultation and contact!
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